In A River Runs Through It (whether the movie or the novella I don’t remember – I sometimes confuse scenes from the two), Norman Maclean tells of how his father valued brevity in writing. Reading through my post about online fishing magazines, I realize this is something sorely missing from my own writing style.

The latest issue of Fish Can’t Read was just published. It’s full of good material. I like it. I also like Catch magazine. Between the two, you’ll find just about the best fly fishing content on the web. I’m just not sure the periodically-published flipbook style will persist. I think more regularly published high quality content will eventually prove more successful. There – that’s really all I wanted to say with that bloated post from a couple weeks back.

Jason fishing a small North Alabama stream in early morning light.

Brevity is also of use in reporting on the fishing trip Jason Kelley and I took over the weekend. The plan was to scout lots of potential smallmouth streams in our area, and catch some good fish to end up the season. We did scout several streams, some of which looked very good. We didn’t catch many fish. No smallmouth. We tried everything we could think of to no avail. The weather was great. We sampled several good beers. Dinner at Logans Roadhouse was good, and both Alabama (for me – Roll Tide!) and Arkansas (for Jason – Go Razorbacks!) won big in their games on Saturday night. We decided that we didn’t face enough adversity to deserve to catch any fish. With that in mind we plan to take our next trip during severe storms, only drink Natty Light, eat turkey dogs charred over a campfire and be Vanderbilt fans for the night. To the left is a shot of Jason fishing the first creek of the morning. I’m still editing photos, and I’ll post a few more as I finish them. I imagined how I wanted this shot to look when I snapped the photo and came pretty close to getting it there in the post-processing.

Take care,
Nathan

One day this week, I’ll post a report on a smallmouth trip Jason Kelley and I took over the weekend, but don’t expect many fish photos. We knew going in that this would be a scouting trip, and for the most part we struck out. Okay, that’s an understatement. We were completely whipped and embarrassed by not just the smallmouth but by all warmwater species present in our streams. At least the scenery was nice. Here’s Jason fishing one of the small creeks we explored:

Jason fishing a small stream in North Alabama.

I wrote this essay about the one good day of fishing we had in Glacier National Park last summer.

I was hiking to fish a high cutthroat lake inside Glacier National Park with my father and my wife. Not the most orthodox of fly fishing parties, but then again I’m not the most orthodox of fishermen and fly fishing’s not the most orthodox of subcultures, so it all seemed natural enough.

When we finally scrambled off the steep hillside and down to the lakeshore, we brushed the limbs to the side for our first close-up look. At least half a dozen cutthroat trout were scattered around lazily sipping something from the surface. Unfortunately for us, a gentleman was already there casting to them. He appeared to be the only other fisherman on the lake, so we worked our way around the west shore, the eastern side being a shear slope of loose talus that we didn’t feel like tackling. Besides, the west side appeared to hold most of the shallow water when we took our first look from high above.

I found it tough to contain the jitters. Every fisherman must know something like this when there are big fish right there, and you don’t know if you can catch them. And I was far from certain. I don’t know why I have so much trouble catching trout from a lake. I mean, my whole life I’ve been catching bass and bluegills from ponds and lakes, and from streams so sluggish they might as well have been lakes. What’s so different about trout?

I suppose a lot of it boils down to me still being a swamp water bass fisherman in fact if not at heart. I just can’t get it out of my head that catching a fish from water that still, shallow and clear is impossible or at least highly unlikely. Most friends would call me an experienced fisherman, but the majority of that experience has taken place on the aforementioned ponds, lakes and muddy streams, and with conventional bass tackle instead of a fly rod. Trout are still a beautiful, exotic species. A handful of trips for trout every year just doesn’t saturate you with the confidence that comes from living and breathing fishing like I did for bass back during my early college years.

And it’s not just the lakes that continue to bother me. What is it about the bugs? I mean, with bass, you just toss something big, gaudy and meaty out there and wind it back any way you want. Eventually you’ll find a bass hungry and mean enough to eat just about anything. I’m beginning to think all that crap about the confident fly fisherman calmly identifying the correct insect, tying on an imitation and catching trout is just that. Crap. Here’s how it happens this time, which is fairly typical of my experience:

I climb out on a rock and look over the lake. There are several fish rising. What are they eating? I don’t see a thing on the water. If I didn’t know better, I’d say these fish had gone mad from hunger and were sipping at nothing, convinced they were dining on fat green drakes. Nothing’s flying in the air either. I try an old trick, that did actually work one magical day on the Lamar River, and brush the grass trying to stir any clinging insects to flight. Nothing other than a few scrawny grasshoppers, and I’m certain the fish aren’t feeding on those. I take my hat and use it like an aquarium net to seine the surface of the water. Nothing shows up in there either. So, I tie on an Adams. (more…)

I really don’t think there is that much wrong with the online fly fishing magazines, at least not the ones I like (namely Catch and Fish Can’t Read). If you haven’t checked them out, you should. Catch is chock full of great photography and sweet videos. It’s unique in that it focuses solely on the photography and videography of the sport. Fish Can’t Read is broader, sporting well-written feature articles in addition to nice photography. Both magazines are published on roughly the same timeline as a print magazine might be, and both use a digital flipbook format. As I said, I like them both, but I’m not sure either will ever be a roaring success, at least not financially.

My reasoning is that they’ll never be able to generate the ad revenue needed to keep going in their current format. I probably spend a couple hours with each issue, so if you have an ad in there, you get my attention for maybe a couple minutes every two months. That’s just not much. For their sake I hope I’m not the average reader. With a print magazine, I might look at it every couple days for a month or so, assuming I leave it in the magazine rack by the toilet or lying by the bed. I just don’t believe these new magazines are taking full advantage of the internet. I mean, one of the things I dislike about print magazines is that I have to wait a couple months before I get a new one. Well, if you’re running an online magazine, there’s no reason to limit your audience in this way. Why not publish new content at least a couple times every week? Why wait until you have a whole magazine’s worth of content before publishing any of it? My suggestion to those looking to craft an online magazine would be to use the blog format, but not make it a blog, if that makes sense. Simply use blogging software (WordPress would work just fine) to publish your content as it’s ready for publication instead of using the flipbook format. Just because it’s WordPress doesn’t mean you have to call it a “blog.” WordPress would simply function as your content management and publication system. You could even maintain an editorial “blog” as a separate section on the site.

No one out there’s doing this, and I really don’t understand why. Midcurrent is probably the closest, but it doesn’t really do what I’m talking about here. Not yet anyway. What I’d like to see is an online magazine that publishes very high quality features at least twice every week. Maybe Monday I can go in to work and read a feature essay about someone’s backcountry trip. On Thursday I have a video about tarpon fishing from float tubes in some croc-infested swamp. For the weekend I get a full-length article related to fly tying, and the next week I am treated to a photo essay on Alaska’s monster rainbows. These wouldn’t be your typical blog entries. They would be full-fledged articles and features just like those being published in the magazines, but instead I’d be fed material more regularly. On top of that, I’d be visiting the site daily looking for new goodies, and therefore I’d see the ads every day instead of just once a month. You’d need to figure out how best to get the ads seen without causing too much irritation. That’s one good thing about the flipbook style – you see the ads as you flip pages, but it doesn’t feel overly intrusive. Personally I would publish large, attractive, image-based ads (similar in look to the ads in the flipbooks) as the feature post on days when no new content was ready. That’s in addition to sidebar and a few in-line ads. Please, no pop-ups or pop-unders!! Also, you could have a section listing guides, shops and lodges for specific locations, much like the print magazines have in back. I would actually find that feature useful.

Something like this just might pull in enough ad revenue to make the whole thing click. Of course, you’d need really high quality material. The writers, photographers and video-makers would need to be paid for their contributions. In addition to the features, you could include a breaking news section, a weekly editorial opinion section (which would be like a normal blog entry), and a forum. You’d need to maintain a presence on all the social networking sites like Twitter and Facebook, but the truth is, something like this wouldn’t be that tough to do, and I’m a little puzzled as to why the digital flipbook has become the format of choice?

I think you’d have to keep the whole thing free and make it work on ad money alone (and maybe a few other things like calendars, DVDs, fine art prints, etc). I know I just wouldn’t pay for something like this. There’s too much good material out there in blogs, forums, etc. for me to pay for online content. There are still print magazines good enough that I’ll pay to receive them, but I haven’t come across any website that I’d pay for a subscription to. Midcurrent is probably best positioned to make a run at something like this, but I’m not sure it’s what they’d want to do. You may ask why I’m not trying it myself. Well, I think whoever does it needs to be positioned as an “insider.” Someone who has the clout and respect to pull in the requisite talent quickly, and maybe convince that talent to work for free for the first couple months. I’m about as far from that description as you can get. Heck, I don’t reckon I even fish any more. Doesn’t feel like it anyway. I just post and read about it, and I like pretty fishing pictures. So, what do you think? I want to see these folks succeed. I like the content, and I like the people. Plus I want a good product, and I want it more often. Tell me what you think.

Take care,
Nathan